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Why Tissue-pack Marketing ?

Why Tissue-pack Marketing (ティッシュ配り)?

Research shows that only 4.2% of all those given a leaflet actually keep it. This compares to a staggering 81.6% of people who read and keep Free Tissues. Not only that but people are happy to receive a free tissue-pack. Rather than feel obliged to take a leaflet.

This makes Free Tissues a very cost effective way of advertising. In order to ensure that 10,000 people actually took a leaflet with them, you would have to distribute over 200,000 leaflets.

With PEPA, you only have to distribute 12,500 packs.

More people will keep & read your Advert !

Did you know ONLY 4.2% of people keep leaflets & flyers for more than 1 day ?
Think about when you are given a leaflet. How long do you keep one?
Leaflets may be good for some businesses, but why not try something that lasts longer.

  • 4.2% of people keep leaflets & flyers for more than 1 day.
  • 81.6% of people who read and keep Tissue Pack!

With Tissue Pack Marketing, 20 X more people (81.6%) would keep your Advert for more than 1 day.

79.6% say that a pocket size tissue pack would be either “Useful” or “Very Useful” to them in their daily lives.
In other words, “Free Tissues” are useful adverts, which make people use them and keep them for longer.

  • Feel Usefull
  • Feel Very Useful
  • Keep < 2 days
  • Keep < 3 hours

79.6% say that a pocket size tissue pack would be either “Useful” or “Very Useful” to them in their daily lives.
In other words, “Free Tissues” are useful adverts, which make people use them and keep them for longer.

More people will want to take your Advert !

With Free Tissues, 4 x more people say they will be encouraged to take an advertisement.

Free Tissue / Tissue-pack marketing (ティッシュ配り) 81.3%
Leaflets / Flyer 20.4%

When purchasing a promotional item, many people overlook the distributional value of the product.
In other words, how easy (or difficult) is it going to be to get your message across to your target audience? The easier it is the less it will cost!
As you can find, Tissue Marketing is more than 4 times more efficient than a leaflet, which is another reason it is such good value for money.

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Tissue Marketing ティッシュ配り